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Making Appliances Personal

    Café – a beautifully modern, design-forward collection of kitchen appliances – officially launched in March. Equal parts performance and personality, Café is the first line of premium appliances that can be personalized, with customizable hardware in unique brushed bronze, brushed stainless, brushed copper and brushed black hardware options.

    Café Appliances is part of the GE Appliances Canada family, which has made a bold and strategic move away from a largely single GE brand focus to a unique house of brands.

    Accessorizing is a simple way to reflect your personal style,” explained Bob Park, Chief of Brands for GE Appliances Canada. “For the first time ever, Canadians will be able to give their kitchens a distinct personality – with the opportunity to mix and match your appliances’ handles and knobs just as you would hardware on your kitchen cabinetry. We’re excited to be launching this style-forward collection, revolutionizing kitchen design in a way that’s never been seen before.

    Disrupting the appliance industry’s ‘sea of stainless’, Café Appliances are available in Elevated Matte White and Modern Matte Black.
    • Matte White offers a timeless, clean look. Its smooth, relaxed texture adds warmth and light to any kitchen. On Matte White appliances, brushed bronze hardware is standard, but you can easily swap handles and knobs for brushed stainless, brushed copper or brushed black.
    • Matte Black creates a crisp, bold statement, a perfect complement to the natural deep tones of wood and stone. Matte Black appliances will be fitted with brushed stainless hardware, but you can re-design the look simply by ordering additional hardware.

    Each handle showcases an exclusive copper cuff emblazoned with a discreet Café logo – a metal that’s a classic kitchen staple in both décor and high-end cookware. The appliances will also be available in a Stainless Steel finish in the coming months.

    The new appliances are available at major appliance retailers across Canada, and the full line-up will include wall ovens, ranges, cooktops, french-door refrigerators, dishwashers and vent hoods.

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